Cows play an important role in village economies and have high socio-economic value. Worldwide studies have also highlighted the possible applications of cow dung (gobar) in areas ranging from energy, agriculture, environment, medicine to human welfare. Traditional and native knowledge suggests and advocates usage of 'gobar' in many useful utility items.

Nirmanee captures the essence of traditional words such as “Gobar Ganesh”, “Golaxmi”, “Gomay” and “Shivaling” and modifies them into articles of utility- thus making its little contribution towards the growth of our rural economy.